Two Vocaloid posts in one week? Well, like the last one, this one is pretty cool, gentle readers, so I hope you bear with me until I'm back from vacation and in-dept posts resume properly.
Earlier this month in Japan, Google Chrome began streaming a minute-long ad which revolves around Vocaloid poster girl Hatsune Miku. The ad features footage from this summer's sold-out Mikunopolis concert in Los Angeles, but more importantly it highlights the collaborative creative process behind the Vocaloid movement.
While it's true that a great many of the talented Vocaloid composers do all of their arrangements and mixing themselves, the community is remarkably open and collaborative in nature (see: MikuMikuDance). Chrome's commercial recognizes this and shows exactly how much fans can invest in their passion when given the proper tools. In this case, the tools are Vocaloid software and Google Chrome, apparently...
Google can be forgiven for grandstanding a bit because it really is amazing to see how far Hatsune Miku has taken Vocaloid in the span of four and a half years. While still by no means mainstream (in the US, at least) it has successfully given legions of musicians and artists exposure that they likely would never have received otherwise. It will be curious to see if this creative collaboration is replicated to a similar degree stateside or in Europe.
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Earlier this month in Japan, Google Chrome began streaming a minute-long ad which revolves around Vocaloid poster girl Hatsune Miku. The ad features footage from this summer's sold-out Mikunopolis concert in Los Angeles, but more importantly it highlights the collaborative creative process behind the Vocaloid movement.
The best part is that she'll never overdose or launch on a self-destructive pattern of alcoholism and rampant promiscuity (fanfic notwithstanding)
While it's true that a great many of the talented Vocaloid composers do all of their arrangements and mixing themselves, the community is remarkably open and collaborative in nature (see: MikuMikuDance). Chrome's commercial recognizes this and shows exactly how much fans can invest in their passion when given the proper tools. In this case, the tools are Vocaloid software and Google Chrome, apparently...
Google can be forgiven for grandstanding a bit because it really is amazing to see how far Hatsune Miku has taken Vocaloid in the span of four and a half years. While still by no means mainstream (in the US, at least) it has successfully given legions of musicians and artists exposure that they likely would never have received otherwise. It will be curious to see if this creative collaboration is replicated to a similar degree stateside or in Europe.


































