Perhaps it's because it shares the same latitude as Newfoundland, or perhaps it's because of the infamously pale complexion of its populous, but England's tourism campaign never really revolved around beaches.
At least, it didn't... until someone dropped a 40 foot long dragon skull on one of them.
Above is a massive publicity stunt by web streaming service Blinkbox, which is actually aimed at promoting the third season of HBO's massively successful Game of Thrones series and not the beaches of Great Britian (sorry, Brighton!)
The skull measures 40 feet long by 8 feet wide, and it stands at an imperious height of 9 feet tall. Fittingly, Blinkbox installed the skull on Charmouth beach at Dorset's "Jurassic Coast" - an area made famous by its ample deposits of dinosaur fossils.
The reason Blinkbox decided to drop the massive skull on Charmouth beach wasn't due to some sort of lingering edifice complex, however. The UK-based streaming service instead wanted to remind the world that it will be streaming the third season of Game of Thrones for either £17.99 / $27 (SD) or £23.99 / $36.50 for HD.
I'm not quite sure how Blinkbox managed to finagle exclusive streaming rights to the most recent season when iTunes, Netflix, and Hulu were left out in the cold, but I know it's not wise to fuck with a company that drops giant dragon skulls on beaches like it ain't no thing.