Thursday, July 11, 2013

Female gamers revealed to spend as much time and money on games - this is news... why?


A new study reported by The Daily Mail sheds some interesting light on female 'gamers' (note: scare quotes are theirs).  

Namely, that these heretofore unknown female gamers just as active, dedicated, and hardcore as their male counterparts... which is only really news if you're holding onto long-debunked gender stereotypes about gamers.

Here's what a spokesman for spokesman for Pixwoo.com (whose study The Daily Mail cited) uncovered about women and games:

'Not only are women just as likely to be gamers as men, but we are talking about fully grown adults who work, have a family and are in a relationship.'

Disregarding the fact that about 45% of the gaming population is female, The Daily Mail goes on to prove that - shockingly - other stereotypes about gamers aren't true as well and that the typical British gamer isn't a socially maladept, basement-dwelling creature.  In fact, according to the study cited by The Daily Mail's article, the average gamer is someone...

"...who will spend up to 12 hours a week glued to their console, [and] is actually 35-years-old and married, and earns £23k ($34,000) a year"

Hmm.  It's entirely possible that British gamers are a cut above us American types, but it looks like The Daily Mail has just successfully discovered that gamers are in fact people.  

Nothing about the way in which the study is presented by The Daily Mail is acceptable, given the misconceptions that both Pixwoo and The Daily Mail('s average reader) are laboring under.  In fact. the headline of the article...

Grown-up female 'gamers' revealed to spend as much time and money on consoles as the men

...would be far more accurate if they moved the scare quotes over one word as below:

 Grown-up female gamers 'revealed' to spend as much time and money on consoles as the men

On the bright side of all of this, I suppose that gamer girls now have a semi-scientific study to point to which proves that they exist.  That's something, right?